‘Marchesi 1824’ book

In 1824 a legend was born, when this pastry shop opened in Via Santa Maria alla Porta in Milan, at an intersection that once marked the entrance of the ancient Roman Mediolanum. The artisan confectionery creations of the Marchesi family quickly gained a loyal following among the Milanese and for two hundred years they have been building an extended family of loyal customers, generation after generation.
It takes something special to grow a family business for over two centuries, and today Marchesi 1824 has lost none of its Milanese charm. In 2014 the Prada Group acquired Pasticceria Marchesi from the family. While preserving the brand’s legacy, the Prada Group has expanded it with three locations in Milan and an outpost in London, bringing the magic of Marchesi 1824 around the world.
For every moment of the day, from morning breakfast to lunch or evening aperitif, for every holiday of the year, from Valentine’s Day and Easter to the joyful Christmas period, there is a reason to visit Marchesi 1824 and savor its multitude of delicacies: traditional Italian biscuits, velvety ice creams, colorful candies, tasty saffron risotto, Aurora cake and tartlets, all made with care starting from the best ingredients. With tantalizing texts and delightful images, this volume explores the DNA of Marchesi’s magic and the milestones of its history and heritage: From the iconic golden brown festive panettone that made the pastry shop known, to the brand’s emblematic pastel packaging, from the “rituali” of tea and coffee at the table that elevate the caffeine break to an art form, to multitier celebratory cakes elaborated and decorated by hand.
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