‘Brioni: Tailoring Legends’ book

For over seventy-five years, Brioni has been the tailor of choice for the world’s most iconic men. Founded in 1945 by visionary tailors Nazareno Fonticoli and Gaetano Savini, the brand’s bold design has become the sartorial destination for Hollywood movie stars, musicians, artists and heads of state. Transforming the landscape of menswear with impeccable standards, the Brioni name quickly became synonymous with the best in menswear. In 1952, the brand cemented its reputation as an industry leader by presenting the first men’s fashion show at Palazzo Pitti in Florence. This innovative collection became the benchmark for Roman tailoring and established the modern concept of elegance in menswear.
With a personal foreword by writer Bret Easton Ellis, Brioni: Tailoring Legend celebrates the Maison’s exceptional heritage and the evolution of men’s style through decades of sartorial traditions, with rarely seen materials and original photographs of archival garments.
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